Tom Brady just made another power move- this time, off the field. The seven-time Super Bowl champ is diving into the booming sports collectibles market. He’s now a 50% owner of CardVault, one of the top names in the game when it comes to sports cards and memorabilia. And with Brady on board, the company is getting a fresh new identity: CardVault by Tom Brady.
This project didn’t come up suddenly for Brady. He’s always been a collector at heart, and now he’s turning that passion into a significant business venture. The timing couldn’t be better, with sports cards skyrocketing in value and new collectors jumping in every day.
CardVault By Tom Brady
CardVault, founded in 2020, has quickly made a name for itself as a premier destination for buying, selling, trading, and grading sports cards and memorabilia. The company already operates at high-profile locations, including TD Garden in Boston, Gillette Stadium in Foxborough, and Foxwoods Resort Casino in Connecticut.
Now, with Brady on board, CardVault is looking to scale rapidly, starting with a flagship store at American Dream mall next to MetLife Stadium in New Jersey. The company is also exploring expansion into other major sports hubs and even international markets.
“This isn’t just about buying and selling cards; it’s about curating history, building community, turning fans into collectors, and giving them access to own great moments in sports,” Brady said in a statement.
Why Tom Brady’s Entry Into Sports Collectibles Makes Sense
Brady’s involvement in CardVault is both strategic and personal. Sports cards have been part of his life since childhood, and his own trading cards have broken records, with some of the rarest ones selling for millions. His entry into this space aligns with a growing trend- the sports card market has surged since the COVID-19 pandemic, with collectors driving record-breaking prices.
CardVault has built a reputation for its immersive retail experiences, high-end authentication services, and VIP trading events. With Brady’s star power, the company is set to attract new collectors and investors while enhancing the overall fan experience.
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Expanding Beyond Physical Stores
Tom Brady’s influence will extend beyond brick-and-mortar locations. CardVault by Tom Brady is ramping up its digital content strategy, including live-streamed box breaks—a popular format where collectors can buy into card openings in real time. This digital push is expected to expand the company’s reach to a global audience of sports enthusiasts and investors.
“The intersection of sports, culture, and collectibles has never been more relevant. Tom Brady is bringing his lifelong passion for card collecting, business acumen, brand power, and relentless pursuit of excellence to CardVault. Together, we are ready to build something truly game-changing,” said CardVault co-founder Ed Kane.
“The intersection of sports, culture, and collectibles has never been more relevant. Tom Brady is bringing his lifelong passion for card collecting, business acumen, brand power, and relentless pursuit of excellence to CardVault. Together, we are ready to build something truly game-changing,” said CardVault co-founder Ed Kane.
Tom Brady’s Investment Portfolio
This is far from Brady’s first foray into business. Over the years, he has built an impressive investment portfolio that spans various industries:
- TB12: His wellness brand focused on fitness, recovery, and performance.
- Autograph: An NFT platform he co-founded with Richard and Dillon Rosenblatt.
- 199 Productions: A media company Brady launched to create content.
- FTX: A now-defunct cryptocurrency platform where he was a major investor.
- Las Vegas Aces: Brady purchased a minority stake in the WNBA team from Mark Davis in 2023.
- Birmingham City F.C.: Brady became a minority owner and head of an advisory board for the English soccer club in 2023, partnering with Knighthead Capital Management LLC.
- Major League Pickleball: Brady invested in a team as the sport continued to gain popularity.
- Hertz Team JOTA: Brady Brand sponsors this World Endurance Championship racing team.
What’s Next For CardVault?
With Tom Brady’s backing, CardVault is poised to dominate the sports collectibles market. The company plans to open more stores, expand its digital presence, and bring in new collectors who may not have previously engaged in the hobby.
For fans, investors, and collectors, CardVault by Tom Brady represents the evolution of sports memorabilia- from a niche interest to a mainstream, high-value industry.
