In 2023, Bud Light had one of the worst years as it faced a massive boycott and lost its spot as the top-selling beer brand.
The beer brand has been reeling since it made a marketing deal with transgender influencer Dylan Mulvaney.
Nearly two years after Bud faced boycotts over its brief marketing collaboration with the transgender social media personality, they are attempting to make amends and come back into the spotlight.
In its latest attempt to win back its customers, the company has released a new star-studded commercial for this year’s Super Bowl. Emphasizing masculinity, it is now targeting male consumers.
The commercial, titled “Big Men on Cul-de-Sac,” features Hall of Fame quarterback Peyton Manning, rapper Post Malone, and comedian Shane Gillis.
