A cryptic tweet by Taylor Nation, Taylor Swift’s marketing team, sent the fandom into a tailspin: “Help we need a Valentine’s Day gift idea for our lover 😭.”
Fans on Instagram and TikTok guessed a “Reputation (Taylor’s Version)” announcement could come Thursday morning, because the date 1/23 relates to the “1… 2… 3… let’s go” chant Swifties scream before one of the album’s songs, “Delicate,” at her concerts.
Instead, at noon ET, the in-house marketing account announced, “The secret to being someone’s lover forever and ever? Surprise them with a #LoverCardigan! 💘 Available for 72 hours or while supplies last.”
At $70 a sweater, the white-and-pink hearted knit joins a collection of cardigans for the singer’s albums. “Folklore,” “Red (Taylor’s Version),” “1989 (Taylor’s Version),” “Speak Now (Taylor’s Version),” “Midnights” and “The Tortured Poets Department.”
Taylor Swift fans flock to siteto grab special-edition ‘Lover’ vinyls
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Swift’s team has been doing a big push towards “Lover” spending ahead of the Valentine’s Day season. On Jan. 7, her merchandise team reissued her “Lover (Live From Paris)” heart-shaped vinyls.
The two flat discs of eight songs sold out within an hour of posting propelling the vinyls to No. 1 on the Billboard Top Album Sales. According to Billboard, this put the Eras Tour singer ahead of Jay-Z for most No. 1s (15 chart topping albums to his 14).
Don’t miss any Taylor Swift news; sign up for the free, weekly newsletter This Swift Beat.
Follow Bryan West, the USA TODAY Network’s Taylor Swift reporter, on Instagram, TikTok and X as @BryanWestTV.
